Testimonial Marketing Video Demos
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Fund Raising video: This clip is a portion of a video that promotes a non-profit organization called Give Kids the World. It contains a variety of testimonials with the staff and with the recipients of this non-profit. The interviews were combined with some b-roll footage and still shots.
Notice that the testimonials add a great deal of emotion, and we were able to tell the real story about the impact this non-profit has on the lives of families.
Also notice how natural and sincere these people appeared on camera. A good interviewer can put non-actors at ease, and help bring out great sound bites.
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